Communications Specialist

Communications Specialist

Reporting to the Director of Development and Communications and working with internal and external stakeholders, the primary function of the Communications Specialist position is to lead and execute The Pathway School’s communications, both internally and externally. This position is an integral part of the school’s objectives in that it is responsible for articulating and promoting the school’s goals, vision, image, and branding.

Department

Development and Communications Department

Reports To

​Reports to the Director of Development and Communications

Schedule

12-Month Salaried Employee

 

Qualifications

 

Education

Bachelor’s Degree in Communications, Public Relations, Journalism, or related field. Advanced Degree helpful but not required.

Experience

  • 5 or more years of experience developing and managing comprehensive, integrated communications plans for diverse audiences in a non-profit setting.
  • Experience in an approved private school, a special learning needs, or educational service environment is a plus.
  • Hands-on experience with various communications mediums including direct mail, print, web/internet-based, photography, and videography.
  • Knowledge of social media and web editing principles, and content management systems needed.
  • Experience in managing relationships at all levels of the organization, as well as, with external contacts.

Knowledge/ Skills/ Abilities

  • Must have excellent presentation and communications skills including writing, editing, drafting press releases, developing supplemental materials, and graphic design.
  • Must have excellent time management and project management skills.
  • Must have experience in developing social media content and digital content management systems like Hootsuite.
  • Must have experience in WordPress and website content managing.
  • Must have exceptional knowledge of technology and graphic design software including Microsoft Office Products, Adobe Photoshop Suite, and Canva.com.

Core Competencies

  • Ability to be flexible and manage change;
  • Ability to provide a high level of customer service;
  • Ability to provide professional services to both internal and external customers in a collaborative/team environment;
  • Ability to be an innovative and creative problem solver.

Duties

  • Create and implement creative and engaging internal and external communications that are in alignment with the school’s brand and mission.
  • Provide communications and graphic design support for print publications, fundraising material including appeals, brochures, posters, annual reports, and event collateral.
  • Responsible for content development, production timelines, editing, proofreading, graphic design, and imagery.
  • Manage social media activity including Facebook, Instagram, Twitter, YouTube, TikTok, and LinkedIn.
  • Manage Pathway’s website through WordPress and develop engaging articles, content, landing pages, and webpages to enhance Pathway’s communications outreach to prospective families, students, and current parents, students, staff, and donors.
  • Support development efforts through written materials including but not limited to website articles, press releases, public relations campaigns, and content for marketing campaigns.
  • Develop press releases and monitor the school’s news coverage, as well as trends and news relative to special education and philanthropy.
  • Collaborate with other members of the Development Department in the creation and implementation of communications pieces for events, annual giving, donor communications, and other development activities such as the school’s fundraising events and initiatives.
  • Maintain the School’s digital assets, including photos, videos, logos, and signatures.
  • Conduct and coordinate interviews with various constituents across the school for news stories and featured content.
  • When needed, manage outside writers, designers, photographers, videographers, and marketing companies, to support deadlines and within budgets under the direction of the School’s Director of Development and Communications.
  • Create and maintain documentation necessary to meet project timelines, contact lists, budget information, and production schedules.
  • Assist with photography and media promotion for special events. This can include surveys, donation thermometers, video, and other activities.
  • Work closely with Pathway’s Development, Marketing, Human Resources, and Education teams to develop communications and marketing content to support Pathway’s mission and vision.
  • Assist and manage multiple projects on deadlines with different departments throughout the organization.

Skills

  • Internal & External Communications
  • Production Schedules
  • Adobe Creative Suite
  • com Graphic Design
  • Photography and Videography
  • Microsoft Office
  • Public Relations
  • Website Management
  • Project Management
  • Digital Asset Management

 

How to Apply

Apply at Get.Hired@pathwayschool.org. Please indicate the Job Posting that you are applying to by providing HR with the Job Title in your email. If you are being referred by a Pathway employee, please indicate who referred you.

It is the policy of The Pathway School to provide equal opportunity in all terms, conditions, and privileges of employment for all qualified applicants and employees without regard to race, color, national origin, sex, age, marital status, veteran status, sexual orientation or the presence of any disability.

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The mission of The Pathway School is to build academic, social, and life skills in students with special needs to promote their success and independence after Pathway.